Google: Basic SEO Does Not Mean Easy SEO

Oct 12, 2021 - 7:21 am 3 by

ya basic

John Mueller of Google posted a set of posts on Twitter the other day that deserve to be highlighted around the concept of basic SEO and if that makes it easy or not. In short, just because some SEO is basic and easy to understand, it does not mean it is easy work.

John said "At its core, technical SEO is (imo) extremely "basic." The basics are critical. The advanced part is doing that at scale, and combining the elements strategically. Also, "basic" does not mean these things are easy or always obvious." He expanded on this saying that he prefers people ask the basic SEO questions than not. And also he sees basic SEO questions being asked as a sign that more people are getting into SEO.

Here are those tweets:

Sadly, in our industry, and I assume others as well, even basic principles are misunderstood and misinterpreted. So hearing the answers from the source, again and again, I think is helpful. Even if it is not new...

Most of the concepts in SEO are fundamentally basic. But like John said, on some sites and some configurations, implementing those basics can be a huge and complex challenge. The implementation is part of the SEO skillset you need and often that requires asking questions, if you don't have the experience.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 18, 2025

Jul 18, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June Core Update Done, Local Ranking Update, AI Mode Updates & AI Calling Businesses

Jul 18, 2025 - 8:01 am
Google Maps

New Google Business Profile Check Edit Status

Jul 18, 2025 - 7:51 am
Google Search Engine Optimization

Google: Login Service Pages Are Hard To Rank In Search

Jul 18, 2025 - 7:41 am
Google

Google AI Overviews For Movie Queries

Jul 18, 2025 - 7:31 am
Google Ads

Google Ads Rolling Out Smart Bidding Exploration To Some Advertisers

Jul 18, 2025 - 7:21 am
Previous Story: Google Displaying Two Local Screened Ads & Scrollable Local Reviews