Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Did Google's Marissa Mayer Get Promoted or Demoted?
Bloomberg broke the news that one of the most respected and visible Google personalities, Marissa Mayer, is switching roles in the company. She will no longer be Google's vice president of search products, instead she is moving into overseeing location and local services. The article, as do others, claim how important those areas are in Google's future. And thus, it is a promotion. In addition, Marissa is joining Google's operating committee, the company's senior most
- AdWords Customer Asks Google For More Exclusions Control
I love it when really advanced search advertisers submit their feature wish lists. It shows how far a platform has come and how much further it can go. I wanted to highlight Jerry Nordstrom's feature request list, noting he is very happy with the controls he has from Google AdWords today, but wants more. Jerry listed them in a Search Engine Watch Forums thread. What more? Ad formats: Some of the worst performing ads on
- Can You Lose Your Job If Your SEO Doesn't Translate To Conversions?
Many of you work as SEOs in-house, many as independent contractors and many for yourselves on your own web sites. Those who have to answer to a boss, does your SEO work get judged on ranking of pages or based on if those rankings ultimately lead to a conversion? Kim Krause Berg posted a thread at the Cre8asite Forums asking this question. She asked, "Does Your Job Depend On Conversions?" She asks specific questions based
- Chinese Web Sites Back Infected Google's Search Results?
A WebmasterWorld thread reports that some are seeing web pages hosted in China infiltrating the Google search results. Unlike the last major Chinese search spam attack, this time they are reportedly using non-Chinese TLDs. In the past, they used forms of .CN TLDs, now they are using .COM, .NET, .ORG, and so on. But the web pages are hosted in China and the whois data is owned by someone in China. Tedster, WebmasterWorld's administrator, said:
Other Great Search Forum Threads:
- Google Adwords Moves The Cheese AGAIN, WebmasterWorld
- SEO is from Mars, SMM is from Venus, WebmasterWorld
- How Retargeting Can HURT Sales, Sphinn
- SEO (Usually) Does Not Create Demand, Sphinn
- Mt. Everest Getting Not So Rave Reviews on Google Maps, Sphinn
- WSJ: Scraper Attacks on Community Sites Rising, WebmasterWorld