Do Keyword Rich Domain Names Have a Search Ranking Edge?

Aug 18, 2010 - 9:01 am 6 by

We have been writing about keywords in the domain name for ages now. In fact, Matt Cutts said keywords in URLs do help on some level. A poll we held a while back had 75% of SEOs feel Google loves keywords in the URL.

But in 2010, is Google still in love with keyword rich domains?

A WebmasterWorldthread has some people saying yes and others saying it depends. One said, "It seems to me, SEO-wise, generic keyword laden domains are still the way to go. That may change in the future, but it hasn't yet."

But is that true with competitive keywords? Tedster replied:

My guess would be that, as a percentage, it's not really as high as our impression says. If you've ever tried to rank a keyword-match domain in a competitive market, you know it takes more than just the domain.

There is a lot more than a keyword in a URL or a bunch of links that makes up Google's ranking algorithm. Of course, everything might help here and there and if you have a keyword rich domain name, people may use plain anchor text of your domain name to link to you. But keeping things constant, how valuable is the keyword in the domain as a stand alone factor? It is hard for you and I to say.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: SES SFO: Introduction to Remarketing