Do Keyword Rich Domain Names Have a Search Ranking Edge?

Aug 18, 2010 - 9:01 am 6 by

We have been writing about keywords in the domain name for ages now. In fact, Matt Cutts said keywords in URLs do help on some level. A poll we held a while back had 75% of SEOs feel Google loves keywords in the URL.

But in 2010, is Google still in love with keyword rich domains?

A WebmasterWorldthread has some people saying yes and others saying it depends. One said, "It seems to me, SEO-wise, generic keyword laden domains are still the way to go. That may change in the future, but it hasn't yet."

But is that true with competitive keywords? Tedster replied:

My guess would be that, as a percentage, it's not really as high as our impression says. If you've ever tried to rank a keyword-match domain in a competitive market, you know it takes more than just the domain.

There is a lot more than a keyword in a URL or a bunch of links that makes up Google's ranking algorithm. Of course, everything might help here and there and if you have a keyword rich domain name, people may use plain anchor text of your domain name to link to you. But keeping things constant, how valuable is the keyword in the domain as a stand alone factor? It is hard for you and I to say.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google News

Google Won't Be Broken Up In Monopoly Case But Required To Share Search Data

Sep 2, 2025 - 5:50 pm
Search Forum Recap

Daily Search Forum Recap: September 2, 2025

Sep 2, 2025 - 10:00 am
Google Search Engine Optimization

September 2025 Google Webmaster Report

Sep 2, 2025 - 7:51 am
Google Ads

New Google Ads Checkboxes To Filter Campaigns

Sep 2, 2025 - 7:41 am
Google Ads

Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory

Sep 2, 2025 - 7:31 am
Google Ads

Google Ads Search Google Maps For Location Assets

Sep 2, 2025 - 7:21 am
 
Previous Story: SES SFO: Introduction to Remarketing