Keywords in URLs the New Google Search Optimization Winner?

Apr 25, 2007 - 7:34 am 4 by

WebmasterWorld moderator, martinibuster, posted a thread at WebmasterWorld documenting a pattern he is seeing recently with Google. He is asking, not telling, if people agree or disagree with his theory. In short, he is noticing that Google is apparently ranking sites that have their keywords in their URL/domain better then Google has in the recent past.

One of my sites with the keyword in the domain (no hyphens) jumped up to number one and started making unprecedented amounts of money. I checked it's backlinks and referrals and DMOZ/Yahoo but no change. The only change was Google giving my site a boost because, and I can't explain this any other way, because of the keyword in the domain. I've not done any promotion to that site at all. Zero.

I've also been seeing an unusual amount of parked domains that are exact matches for the keyword sitting at the top, although they seem to have been dialed back today.

Like with most of these threads, some agree and some disagree.

I have seen some cases of this being correct and some cases of this not being correct.

Of course, there must be some other factors that are hard for these webmasters to isolate. So the discussion continues...

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google AI Overviews Pushing Searchers Into AI Mode, Drops Show More Button

Aug 28, 2026 - 1:30 pm
Search Forum Recap

Daily Search Forum Recap: August 28, 2026

Aug 28, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google GoTo Parameter Fight, PDFs Go Missing In Google, SEO For AI Responses & Google and Microsoft Ads News

Aug 28, 2026 - 8:01 am
Google Ads

Google Ads Book Buttons Expand To Search & Performance Max

Aug 28, 2026 - 7:51 am
Google Search Engine Optimization

Google Announces Search Updates For Transparency, Actionable Updates Get Blog Posts

Aug 28, 2026 - 7:41 am
Google

Google Preferred Sources, Tailor Your Feed & Search Profiles Are Different

Aug 28, 2026 - 7:31 am
 
Previous Story: Google's AdWords Representative Calls Radio Ads Magical