Google Invests In Major Part of Facebook via Zynga For Games Or More?

Jul 12, 2010 - 8:33 am 0 by
Filed Under Misc Google

TechCrunch reports Google has invested $100 million in Zynga. Zynga is a company that makes socially connected games and is incredibly popular on Facebook. They are the company behind Farmville.

Greg Sterling has his thoughts on how this may "fuel" a Google social networking site around gaming.

But folks at WebmasterWorld fear it is more than just a gaming pitch. By investing in Zynga Google can potentially use their influence to get data from within Facebook's iron gate, push Google ads within the games and even more.

One person said:

My concern is privacy, with Google now owning a piece of Zynga and Zynga being in nearly everyone's Facebook it seems the long tentacle of Google is extending into everything that can yield user data.

Whereas the folks at DigitalPoint Forums are confused and surprised by the investment. One person said, "Well I'm a little bit surprised... I mean there firstly was one one place where you could fond everything, now it's sorted in different topics. What is the purpose of all this?"

I doubt any of our readers are surprised by this move, at least not in hindsight.

Forum discussion at DigitalPoint Forums & WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 17, 2025

Feb 17, 2025 - 10:00 am
Google Search Engine Optimization

Jeff Dean: Combining Google Search With LLM In-Context Learning

Feb 17, 2025 - 7:51 am
Google Maps

Google Business Profiles Verification Failure Email With Reasons

Feb 17, 2025 - 7:41 am
Google Search Engine Optimization

Google Merchant Center AI-Generated Summaries

Feb 17, 2025 - 7:31 am
Google

Google Search Results Snippets Tests Page Includes

Feb 17, 2025 - 7:21 am
Google Search Engine Optimization

Google: Why Search Engines Don't Need To Do Anything Special For Pagination

Feb 17, 2025 - 7:11 am
Previous Story: I Live Near a Sex Club According To Google Maps