Google Says: We Are "The Biggest Kingmaker On This Earth"

Jun 18, 2010 - 8:22 am 2 by
Filed Under Google

kingmakerThe Telegraph interviewed Google's Amit Singhal and Udi Manber about the Caffeine launch.

In that interview, Amit Singhal, Google's head of core ranking, said something interesting. He said that Google is "the biggest kingmaker on this Earth." Kingmaker is a term used to describe someone or something that has great influence on a topic. For Google to describe themselves as "the biggest kingmaker" is an important point.

I personally do not think Google said it that way to be egotistical, rather the opposite. Google knows how important they have become in influencing the world based on the organic search results and they don't take that responsibility lightly.

Amit Singhal told The Telegraph:

"We deal with those responsibilities by having very concrete principles," says Singhal. "All rankings are decided algorithmically, and the focus is on user benefit, not advertiser or commercial benefit. We ask ourselves, 'Can a random company who does not want to be part of any Google system be harmed by a change we're proposing?' If they are, we won't do it."

Now, I know many SEOs and Webmasters that would laugh at this statement. What do you think?

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: Google AdWords Testing Related Broad Matches AdWords Ads