How Often Do Google AdWords Advertiser Change Bids?

May 19, 2010 - 7:26 am 0 by
Filed Under Google Ads

We ran three polls about a month ago on the topic of Google AdWords maintenance and I wanted to share the results of each.

The first poll asked how often do you change bids for each keyword? The response breakdown was 40% Weekly, 18% Daily, 10% Monthly, 8% Bi-weekly, 8% Quarterly, 5% said every other day and the rest were "other answers." The other answers were mostly "as needed."

change-adwords-account.png

If I learned anything from this poll, I learned that AdWords advertisers should be more thoughtful of checking in on their campaigns more often.

Forum discussion continued at WebmasterWorld.

This was scheduled to be posted today. I am offline today and scheduled several polls for the days I am offline. I am back Friday, May 21st.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 4, 2025

Jul 4, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June 2025 Core Update, Search Volatility, Insights Report, Ads & More

Jul 4, 2025 - 8:01 am
Bing Search

Bing Search Tests Zoomable & Sticky Related Searches

Jul 4, 2025 - 7:51 am
Google

Google AI Mode Can Respond In Non-English Languages

Jul 4, 2025 - 7:41 am
Bing Search

Bing Tests Local Place Listings In Green

Jul 4, 2025 - 7:31 am
Google Ads

Google Merchant Center Gains Automatic Shipping Updates

Jul 4, 2025 - 7:21 am
Previous Story: Promoted Tweets, The Next Google AdWords?