We ran three polls about a month ago on the topic of Google AdWords maintenance and I wanted to share the results of each.
The first poll asked how often do you change bids for each keyword? The response breakdown was 40% Weekly, 18% Daily, 10% Monthly, 8% Bi-weekly, 8% Quarterly, 5% said every other day and the rest were "other answers." The other answers were mostly "as needed."
If I learned anything from this poll, I learned that AdWords advertisers should be more thoughtful of checking in on their campaigns more often.
Forum discussion continued at WebmasterWorld.
This was scheduled to be posted today. I am offline today and scheduled several polls for the days I am offline. I am back Friday, May 21st.