How Often Do Google AdWords Advertiser Change Bids?

May 19, 2010 • 7:26 am | comments (0) by | Filed Under Google Ads (AdWords)

We ran three polls about a month ago on the topic of Google AdWords maintenance and I wanted to share the results of each.

The first poll asked how often do you change bids for each keyword? The response breakdown was 40% Weekly, 18% Daily, 10% Monthly, 8% Bi-weekly, 8% Quarterly, 5% said every other day and the rest were "other answers." The other answers were mostly "as needed."


If I learned anything from this poll, I learned that AdWords advertisers should be more thoughtful of checking in on their campaigns more often.

Forum discussion continued at WebmasterWorld.

This was scheduled to be posted today. I am offline today and scheduled several polls for the days I am offline. I am back Friday, May 21st.

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