Google Dropping External Keyword Tool For New Keyword Tool

Apr 28, 2010 • 8:33 am | comments (12) by | Filed Under Google Ads (AdWords)

In September 2009 Google unveiled their new AdWords keyword tool. Since then, both the External Keyword Tool (Old Tool) and the new one (which required you to login) were available. Now, it appears the old External Keyword Tool is the new tool with a CAPTCHA.

Here is a picture of when I go to this NEW external keyword tool:

Google Keyword Tool (External New)

Here is a picture of the old tool, currently available in Google's cache:

Google Keyword Tool (External OLD)

A WebmasterWorld thread has one advertiser saying he will miss the old one because the new one is missing:

  • Categorization of results under broad keyword headings
  • Keyword suggestions from a specific URL
  • More than 100 results for a specific keyword
  • A trickier interface

Out with the old and in with the new!

Forum discussion at WebmasterWorld.

Update: I spoke with Google and they told me that the old tool is still available via a link at the top right of the page. They will ultimately phase out the old tool, but do not have an ETA for when that would happen.

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