Google Wows Webmasters With New Search Reports with CTR

Apr 15, 2010 - 8:39 am 9 by

Google has wowed webmasters with a new feature just added to Google Webmaster Tools, the Top Search Queries report. Not only did Google add more queries and neat charts, they also added impressions, clicks and click through rate data - yes on the organic search results. Not only does this really trump keyword ranking reports, but it also unveils how important being in the top three positions on

First let me show you an abstract of the reports for this web site.

New Google Webmaster Tools Reports

A closer look at a specific keyword's page position, impressions, click through, and click through rate. Plus it shows this detail based on the landing page of the search result:

New Google Webmaster Tools Reports

Here is a report where I filtered the report by a keyword phrase:

New Google Webmaster Tools Reports

It is pretty revealing looking at the CTR between the 1st, 2nd, 3rd and then lower positions.

Like I said, webmasters are really wowed by this report. Here are some comments from threads at WebmasterWorld, Google Webmaster Help and DigitalPoint Forums:

The most interesting webmaster information published to date.

Seriously, A++ move on Google's part.

Holy god that is amazing...

Forum discussion WebmasterWorld, Google Webmaster Help and DigitalPoint Forums.


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