Selling SEO: Pitching Page Rank As a Metric Over Conversions?

Jan 18, 2010 - 8:44 am 2 by
Filed Under SEM Companies

An interesting Cre8asite Forums thread has discussion started by someone looking to hire an SEO company. The person is responsible to find an SEO company that can achieve his CEO's requirements. The issue this person has is that no-reputable SEO company would guarantee rankings (that is his qualifier). So if you cannot use rankings as a metric when trying to measure one SEO proposal to another, what do you use?

Clearly, in my mind, SEO is often (not always) about fixing sites that were built in an not search engine friendly manner. But SEO has adapted to conversions and increasing sales not just by building new leads, but building targeted leads that will convert.

The issue is, when a CEO hires someone to improve their search engine listings - they want to see improved search engine listings. If no-reputable SEO company can guarantee rankings, then what is one to do? How can you convince your CEO to hire an SEO company based on no guarantees? How can you hire an SEO company that will guarantee SEO rankings?

This dilemma is nothing new to the SEO space - but I thought I cover it again, in light of this thread.

Forum discussion at Cre8asite Forums?


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Blog Administration

Programming Note: Offline For Passover

Apr 22, 2024 - 4:05 pm
Search Forum Recap

Daily Search Forum Recap: April 22, 2024

Apr 22, 2024 - 4:00 pm
Google Search Engine Optimization

Google: We Need Very Few Links To Rank Pages; Links Are Less Important

Apr 22, 2024 - 7:51 am

Google Tests Discussion and Forums Questions With Answers Box

Apr 22, 2024 - 7:41 am
Google Search Engine Optimization

Forbes Blocks Its Coupon Directory Before Google Enforces The Site Reputation Abuse Policy

Apr 22, 2024 - 7:31 am
Google Maps

Google Tests Posts Button In Local Listing Business Profile

Apr 22, 2024 - 7:21 am
Previous Story: Add Real Time Content to Your Google Maps Listing