A WebmasterWorld thread has new discussion around the topic of pay-per-click (PPC) bidding wars. A PPC bidding war is when two or more advertisers want to out bid each other in the search ads in order to either deplete the funds of the competition or to secure a certain position in the search results.
With the PPC ranking models these days, it is often hard to just compete on price for the top search ad - although it is possible. But bidding wars are somewhat more frequent amongst new advertisers and large brands with large budgets.
The question I have for you is, do you do this? Do you ever compete in PPC bid wars? I doubt I got all the possible options below, but try to not use the "other" option if possible.
Tell your friends and colleagues to take this quick poll.
Forum discussion at WebmasterWorld.