Short URLs Don't Want Google's Breadcrumb Display URL in SERPs

Dec 3, 2009 - 8:58 am 8 by

About two weeks ago, Google introduced breadcrumb display URLs in the search results. It was suppose to be for "small percentage of search results" but they are showing up quiet often. Google said they are doing this for URLs that are "too long, too short, or too obscure to add useful information." So Google adds the useful information for you.

Not all webmasters agree that Google is improving their URL structure with the display URL as a breadcrumb. A WebmasterWorld thread has some webmasters complaining and I know, WebmasterWorld doesn't allow examples. So for you Googlers out there that want examples, I'll give you one.

A search for [rustybrick siddur] brings up this new breadcrumb URL. It looks like this:

Google Breadcrumb URLs

Now, if this was smart, it would either leave my URL alone, because I feel it is pretty short and very descriptive the way it is. Or Google would show the true breadcrumb which is > iPhone Apps > Siddur as shown here:

Google Breadcrumb URLs

Now, it works beautifully for [rustybrick iphone] but even there, is it really needed to change the display URL from to > iPhone Apps? I am not too sure.

Forum discussion at WebmasterWorld.


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