Google URL Search Results Snippets Showing Breadcrumb Navigation

Nov 18, 2009 - 8:20 am 3 by
Filed Under Google

Google announced that when a URL is too long, they might now replace the URL in the Google search results with a "site hierarchy display," or what appears to look more like a breadcrumb trail. Technically, Google analyzes a site's breadcrumb trail and shows this instead for a "small percentage of search results."

I personally cannot trigger it yet, but many are now seeing it. Here is one example:

Google Breadcrumb Snippet

Google actually has been testing this since August. We have reports of this at Search Engine Land, and Rob Hammond.

Forum discussion at Cre8asite Forums and WebmasterWorld.


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