Google URL Search Results Snippets Showing Breadcrumb Navigation

Nov 18, 2009 - 8:20 am 3 by
Filed Under Google

Google announced that when a URL is too long, they might now replace the URL in the Google search results with a "site hierarchy display," or what appears to look more like a breadcrumb trail. Technically, Google analyzes a site's breadcrumb trail and shows this instead for a "small percentage of search results."

I personally cannot trigger it yet, but many are now seeing it. Here is one example:

Google Breadcrumb Snippet

Google actually has been testing this since August. We have reports of this at Search Engine Land, RedCardinal.ie and Rob Hammond.

Forum discussion at Cre8asite Forums and WebmasterWorld.

 

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