Google AdWords API v2009 Gets Asynchronous Calls & Version 13 Sunsets April 22, 2010

Oct 23, 2009 • 8:09 am | comments (0) by | Filed Under Google Ads (AdWords)

Google has released new updates to the AdWords API v2009. The biggest addition is that it now supports asynchronous calls, which allows you to make multiple requests (calls) to the API even before your first call is not complete. This helps speed things up and make the API more efficient for developers.

In addition, Google announced the date that as to when the previous API, version 13, will no longer be supported. Version 13 of the AdWords API will sunset on April 22, 2010.

Other major additions to v2009 include:

  • Location extension support: Use CampaignAdExtensionService to augment your text ads with information about your business's physical location. You can also override location extensions on a per-ad basis using AdExtensionOverrideService For more information about how ad extensions work, read the AdWords Help Center overview.
  • Keyword and placement ideas: Use TargetingIdeaService to generate new keyword and placement ideas for your campaign ads.
  • API usage retrieval: Use InfoService to get information about your API usage, such as the amount spent on an operation in the past month or the number of API units available.

For the full release notes, see this page.

Some API users are upset that Google has not released more API features yet. There is chatter about this in the Google AdWords API Forum.

Forum discussion at Google AdWords API Forum.

Previous story: Daily Search Forum Recap: October 22, 2009
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