Breadcrumb Navigation : How Important For On Page SEO?

Oct 19, 2009 - 8:29 am 2 by

A HighRankings Forum thread has discussion on how useful the breadcrumb trail / navigation is for your SEO strategy.

Most people agree that having them from a usability standpoint, makes total sense. So, for users, it makes sense. But does it benefit your on-page SEO? I would think most SEOs would say, it does.

In fact, one of the ask the SEOs panels (forgot which one) at SMX East, all the panelists agreed that breadcrumbs are so easy to add and can add a tremendous amount to your on-page efforts, you should 100% spend the time to get them implemented.

If you bring up the old topic of is the first anchor text link the only one to count, then it is a matter of how you handle the CSS placement of those links in your HTML source. But overall, I think every SEO would say, that in most cases, having that breadcrumb navigation wouldn't hurt and can benefit on some level, if done right.

Forum discussion at HighRankings Forum.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Search Ranking Volatility, Site Reputation Abuse Enforcement & Pichai On Search Quality - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 10, 2024

May 10, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Search Ranking Volatility, Site Reputation Abuse Enforcement, Pichai On Search Quality, HCU Recovery & More

May 10, 2024 - 8:01 am
Bing Search

Mikhail Parakhin No Longer Working On Copilot At Microsoft

May 10, 2024 - 7:51 am
Google Search Engine Optimization

Google: Site Reputation Abuse Isn't About Linking

May 10, 2024 - 7:41 am
Google Maps

Google Local Panel With Owner Attribute

May 10, 2024 - 7:31 am
Google Ads

Google: Proximity Not A Relevancy Factor For Local Service Ads

May 10, 2024 - 7:21 am
Previous Story: Google Shares Their Online Reputation Management Advice