Breadcrumb Navigation : How Important For On Page SEO?

Oct 19, 2009 - 8:29 am 2 by

A HighRankings Forum thread has discussion on how useful the breadcrumb trail / navigation is for your SEO strategy.

Most people agree that having them from a usability standpoint, makes total sense. So, for users, it makes sense. But does it benefit your on-page SEO? I would think most SEOs would say, it does.

In fact, one of the ask the SEOs panels (forgot which one) at SMX East, all the panelists agreed that breadcrumbs are so easy to add and can add a tremendous amount to your on-page efforts, you should 100% spend the time to get them implemented.

If you bring up the old topic of is the first anchor text link the only one to count, then it is a matter of how you handle the CSS placement of those links in your HTML source. But overall, I think every SEO would say, that in most cases, having that breadcrumb navigation wouldn't hurt and can benefit on some level, if done right.

Forum discussion at HighRankings Forum.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 13, 2025

Jun 13, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google AI Mode Search, Apple Intelligence Updates, Google Live Search, AI Content, SEO & Google Ads

Jun 13, 2025 - 8:01 am
Google

Google Is Now Rolling Out AI Mode In The US

Jun 13, 2025 - 7:51 am
Google Search Engine Optimization

Google Drops Support For Seven Existing Structured Data Markups

Jun 13, 2025 - 7:41 am
Google Ads

Google Ads Shows Audience Size For Custom Segments

Jun 13, 2025 - 7:31 am
Google

Google Search Autocomplete With Back To All

Jun 13, 2025 - 7:21 am
Previous Story: Google Shares Their Online Reputation Management Advice