How Google Treats Affiliates In Web Search?

Sep 16, 2009 - 8:28 am 7 by

There is a featured WebmasterWorld thread on the topic of how Google treats affiliate links and if there are ways to hide your affiliate links from Google.

There is discussion that Google will lower your rank of a web page, if it has an affiliate link on that page. I honestly do not know if that is a true statement. The typical issue with affiliate links, is not the link, but the fact that Google wants to show the best single unique result in the search listings and not the same ten results from ten different web sites. Affiliates typically sell the same product and often have the same content on their site, with various changes to the template and content. Google wants the searcher to get one of those sites and not all of them.

So I really do not think an affiliate link is the signal Google uses to "demote" a page in the search results. It is likely more about how unique that page is.

But let's say Google does look for affiliate links. The thread discusses how you can possibly hide that link from Google, so that you don't suffer any loss for having it.

Some suggest using JavaScript, but Google now crawls JavaScript. Some suggest using a special directory for the link and then robots.txt that directory out and also nofollow the link. Some even go as far as suggesting cloaking the link out for GoogleBot and showing it to everyone else.

Whatever route you go, be careful with all these methods. And think hard, how unique is your page from the 300 other affiliates selling the same product or service?

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 6, 2026

Mar 6, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Heat Continues, AI Mode Recipe Link Cards, ChatGPT Web Search With Fewer Links & AI-Generated Search Landing Pages

Mar 6, 2026 - 8:01 am
Google Search Engine Optimization

Google: Most Sites Don't Need To Disavow Links But That's Not All Sites

Mar 6, 2026 - 7:51 am
Bing Search

Bing Search Tests Go To Shopping Button

Mar 6, 2026 - 7:41 am
Bing Ads

Bing With Asian Owned Labels On Microsoft Ads

Mar 6, 2026 - 7:31 am
Google Ads

Google Local Service Ads Won't Credit Calls For Existing Clients (Not Lead)

Mar 6, 2026 - 7:21 am
 
Previous Story: Yahoo Partners With Google, Not Microsoft on UK's BT Portal