A WebmasterWorld member thinks it would be a wise idea if Google added a new level of detail to the AdWords listings. I believe his idea is to display a mouse over control which would open up a more detailed box that shows advertiser details. This would allow the searcher to better know if he should click or not.
I decided to draw up a proof of concept, using Bing's search preview option and adding that to Google AdWords ads, here it is:
Do you think this is a good idea or bad idea? Take my quick poll:
Forum discussion at WebmasterWorld.