Jill Whalen posted an article at Search Engine Land that caused a stir in the SEO community. The name of the article is Is Most Of SEO Just A Boondoggle? (not sure if it was named something before). It is short, so it is worth a quick scan, but if you don't have time, it basically discusses how some (many) SEO companies sell SEO services which don't change a thing on your site. She lists which ones she feels are a waste.
Although I agree on the overall point of the article, there are some details I would disagree with. In any event, the big question I have for you, the ones that SEO sell, is how important is client involvement in a successful site? I am personally a strong believer that the client needs to bring to the table more than just money to make his site a success. But I am not sure all would agree with that.
So take the anonymous poll and let me know your thoughts: