Unintentional Reciprocal Links Are Natural Links

Jun 11, 2009 - 8:39 am 0 by
Filed Under Link Building

I found a fun thread at HighRankings Forums that discusses what he calls "unintentional reciprocal links." What I find funny about that name is that, if you think about it, an unintentional reciprocal link, but definition, is a natural link.

I believe this person is worried that Google or a search engine might classify his site to be in a link scheme if the people who he linked to, links back to him. In many cases, the places we link to, will naturally link back.

How often do I link from here to Search Engine Land and from Search Engine Land back to here? Is that a reciprocal link? How often do I link to other search blogs, that link back to me?

It is just natural to have "unintentional reciprocal links," so don't sweat it.

In the thread, Jill Whalen, owner of High Rankings, added an other point about reciprocal links:

In that case, the original poster is under the false impression that a reciprocal links are penalized. Since they're not, there's nothing to worry about.

Forum discussion at HighRankings Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 17, 2025

Sep 17, 2025 - 10:00 am
Google

Google Discover Tests Showing X Posts From Just Your Followers?

Sep 17, 2025 - 7:51 am
Other Search Engines

OpenAI Updates Search In ChatGPT: Factuality, Shopping & Formatting

Sep 17, 2025 - 7:41 am
Google

Google: Searchers Want AI Summaries Over Links

Sep 17, 2025 - 7:31 am
Google Maps

Google Business API Q&A Feature Going Away November 3 (Changes Coming?)

Sep 17, 2025 - 7:21 am
Google Ads

New Google Merchant Center Suspension Video Verification

Sep 17, 2025 - 7:11 am
 
Previous Story: Images Under Google Search Snippets