Google Forcing Advertisers into New AdWords Interface

Jun 2, 2009 - 8:42 am 0 by
Filed Under Google Ads

In April Google began pushing advertisers to test the new AdWords interface. As it turns out, most advertisers dislike the new interface but that is not stopping Google from now forcing the new interface on some advertisers within 30 days.

Here is the email I received from Google a couple days ago:

In the coming weeks, we'll upgrade your AdWords account (Customer ID: 000-000-0000) to a new web interface designed to make campaign management faster and easier. You can try it now; log into your account to use the new interface immediately.

You'll have at least 30 days from the date of this email before you'll be required to use the new interface to manage your campaigns. During this time we'll continue to release additional features and make adjustments to the new interface based on advertiser feedback.

A WebmasterWorld thread is now discussing the topic of being forced into the new interface. The main issue that I see that advertisers are upset about is the requirement to scroll horizontally (left to right) to use the new interface. There are other quirks advertisers are upset about.

Ready or not, here it is coming and you better be ready for it. You can always use the AdWords Editor to bypass the web interface as much as possible. In fact, Google released a new AdWords Editor last night.

To prepare you for the new interface, Google created the following resources:

Forum discussion at WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 12, 2024

Jul 12, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips

Jul 12, 2024 - 8:01 am
Google Maps

Remove Thumbtack Book Links In Google Business Profiles

Jul 12, 2024 - 7:51 am
Google Search Engine Optimization

New: Google Search Console Let's You Add Your Shipping & Return Information

Jul 12, 2024 - 7:41 am

Google Search Tests Autoplaying Video Thumbnails In Results?

Jul 12, 2024 - 7:31 am
Bing Search

Bing Search Tests Voting On Search Results

Jul 12, 2024 - 7:21 am
Previous Story: Is Bing Not Honoring NOODP Tag?