In April Google began pushing advertisers to test the new AdWords interface. As it turns out, most advertisers dislike the new interface but that is not stopping Google from now forcing the new interface on some advertisers within 30 days.
Here is the email I received from Google a couple days ago:
In the coming weeks, we'll upgrade your AdWords account (Customer ID: 000-000-0000) to a new web interface designed to make campaign management faster and easier. You can try it now; log into your account to use the new interface immediately.
You'll have at least 30 days from the date of this email before you'll be required to use the new interface to manage your campaigns. During this time we'll continue to release additional features and make adjustments to the new interface based on advertiser feedback.
A WebmasterWorld thread is now discussing the topic of being forced into the new interface. The main issue that I see that advertisers are upset about is the requirement to scroll horizontally (left to right) to use the new interface. There are other quirks advertisers are upset about.
Ready or not, here it is coming and you better be ready for it. You can always use the AdWords Editor to bypass the web interface as much as possible. In fact, Google released a new AdWords Editor last night.
To prepare you for the new interface, Google created the following resources:
- Review the new interface microsite to get a quick overview of the changes and watch videos demonstrating the improvements: google.com/adwords/newinterface/
- Our "Getting Started Guide" will give you an overview of major new features and their benefits. You can download a PDF at: google.com/adwords/newinterface/new_interface_guide.pdf
- Wondering how to complete common AdWords tasks in the new interface? Visit our "How to" guide at: google.com/adwords/newinterface/standard/ads-and-keywords.html
Forum discussion at WebmasterWorld.