Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Google's Search Partners Ignoring Match Type Controls?
An advertiser notes in a WebmasterWorld thread that Google's Learning Center module has an interesting piece of content, under the section 3D, Targeting/Keyword Targeting. It said: Note: Partner sites don't recognize keyword matching options. Therefore, all keywords on these sites are treated as broad-matched keywords. This means, that when AOL displays Google AdWords ads on AOL Search, they might not listen to if you want to only show an ad for blue shoes, as opposed
- How Does Google News Rank Stories
For Google News publishers, getting high placement in Google News can be great. Most publishers would love to see prime time placement of their stories on the main Google News home page, but many settle for ranking well in Google News for news searchers. One such publisher asked how can he help his articles see higher placement for news searches. The question was asked in a Google News Help thread and was answered by Google
- Is AOL Testing Google AdSense Ads in Messenger?
Before starting, I am finding this very hard to believe. A fairly active member at DigitalPoint Forums, posted a thread linking to his blog, where he has a screen capture of Google AdSense showing up in place of the ad spots of AOL's Instant Messenger software. Here is his screen capture from his blog: I was going to dismiss this post completely, but then I looked at the members history at the forum. He has
- Did Microsoft's European adCenter Rep Boycott WebmasterWorld?
It has now been a year since adCenterEU, the official Microsoft adCenter representative at WebmasterWorld, has posted at the forum. His last post can be found at a thread named Microsoft To Serve Ads On WSJ Digital Network where he said: Thankyou pageoneresults! Nice comments like that get us all fired up! :-) Cheers adCenterEU That was on January 29, 2008 at 12:12 pm (EST). Since then, not one peep from adCenterEU. How about adCenterEU's
- Google's Enhanced "Did You Mean" Now Default
You know when you misspell something in Google, they show a "Did you mean" with the correct spelling. Historically, Google has told us that even though they put that Did you mean in red, people still ignore it. So a a month or so ago, they decided to test enhancing the Did you mean feature. The enhanced version showed the correct spelling for the two top results and the remainder of the results were for
- Out Dated Sites Earning More Money with Google AdSense Then Fresh Sites?
An interesting WebmasterWorld thread has several publishers claiming that they make more money with Google AdSense with their old, not updated sites, as compared to their larger, more updated and cleaner looking sites. In the past, we did discuss how ugly sites earn more with AdSense and most agreed that this is true. But outdated, old sites are earning more than updated and fresh sites? Here is a poll, which one makes you more money?
- Click Fraud Rate Reaches 17.1 Percent
Click Forensics released their quarterly click fraud report. The click fraud rate increased 1.1 points from 16.0% in Q3 to 17.1% in Q4. Let me explain that not everyone agrees with these numbers and they are someone controversial in nature. I normally do not cover these reports here, instead I post them at Search Engine Land, but this one is getting a lot of attention at WebmasterWorld. First, here are the key points: - The
Other Great Search Forum Threads:
- 1 Billion Internet Users Online, WebmasterWorld
- Gmail rolls out Offline Mode, WebmasterWorld
- Secret behind googles latest logo?, DigitalPoint Forums
- Yahoo Reports $303.4 Million Loss in 4th Quarter 2008, WebmasterWorld
- why did google masthead not show Chinese New Year 2009? or Mozart birthday January 27?, Google Webmaster Help