How Does Google News Rank Stories

Jan 29, 2009 • 3:45 am | comments (2) by | Filed Under Google Search Engine Optimization

For Google News publishers, getting high placement in Google News can be great. Most publishers would love to see prime time placement of their stories on the main Google News home page, but many settle for ranking well in Google News for news searchers.

One such publisher asked how can he help his articles see higher placement for news searches. The question was asked in a Google News Help thread and was answered by Google representative, Inabl.

Inbal linked this publisher to an article that discusses how ranking works at Google News, but added:

We work continuously to improve this grouping technology; your feedback can help us identify areas that need work. Please let us know if you have any suggestions for improvement.

The article isolated three areas for their Google News ranking algorithm. They include:

  • Freshness of content
  • Diversity of content
  • Rich textual content which would help users searching for information to find your articles

Plus you need to factor in standard search engine friendly design and basic SEO principles.

Forum discussion at Google News Help.

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