Google AdWords has a newish (October 2008) feature that some AdWords advertisers have the option of giving a try named Smart Positioning (BETA). I looked back and I don't believe we talked about Smart Positioning (BETA) here, so I thought I find a thread and discuss it now.
WebProWorld has the only discussion on Google's Smart Positioning that I could find and it is not much discussion at all.
What is Smart Positioning? Google says this is a special bidding feature that is designed to get you "more clicks for the same total cost." How does it do that? Google explains:
- Smart Positioning calculates incremental CPCs to evaluate the effects on cost and clickthrough rate that would be associated with a higher position for your ad.
- Once our system determines the incremental CPC for putting your ad in a higher position, it compares the incremental CPC to your maximum CPC bid.
- Your ad is placed in the highest position possible, as long as both the actual CPC for that position and the incremental CPC are less than your maximum CPC bid.
I saw it on one of my client's account but I personally have not given it a try. Have you?
Forum discussion at WebProWorld.