What is Google's Approach Toward Subdomains?

Dec 15, 2008 - 9:18 am 2 by

Last year, we wrote about how Google is to perceive subdomains. Matt Cutts wrote back then that in some circumstances, subdomains will be treated like subfolders. He goes into more detail on his blog. In the post, he explains that sometimes people have performed long tail searches and gotten too many results from a single domain and its subdomains and Google has made it more difficult for that to occur.

The issue was relatively silent for a year, but now people are starting to ask questions. On a WebmasterWorld thread, tedster says that "A legitimate subdomain today often gets treated as something of a hybrid between a totally different domain and a part of the main domain."

On the other hand, there's a DigitalPoint Forums thread that disputes the weak relationship:

I've actually learned first hand that Google started treating subdomains as directories (happened months ago). I had some websites on subdomains where the main domain had 0 links. The websites were doing well until one day when they fell drastically. I then started to build links to the main domain and within 2 months the subdomains were also stronger than ever. The stronger the domain is - the stronger the subdomain is.

That said, there's confusion yet again.

Forum discussion continues at WebmasterWorld and DigitalPoint Forums.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 19, 2024

Apr 19, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Flux, AdSense Ad Intent, California Link Tax & More

Apr 19, 2024 - 8:01 am
Google Ads

Google Tests More Google Ad Card Formats

Apr 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: It's Unlikely Your Rankings Dropped Because You Have Two Websites

Apr 19, 2024 - 7:41 am
Google Search Engine Optimization

Google: Indexing API May Work For Unsupported Content But...

Apr 19, 2024 - 7:31 am
Google Search Engine Optimization

Google: Are Hyphenated Domains Bad For Google Rankings?

Apr 19, 2024 - 7:21 am
Previous Story: Google Malware Warnings Can Be Removed In 24 Hours