What is Google's Approach Toward Subdomains?

Dec 15, 2008 - 9:18 am 2 by

Last year, we wrote about how Google is to perceive subdomains. Matt Cutts wrote back then that in some circumstances, subdomains will be treated like subfolders. He goes into more detail on his blog. In the post, he explains that sometimes people have performed long tail searches and gotten too many results from a single domain and its subdomains and Google has made it more difficult for that to occur.

The issue was relatively silent for a year, but now people are starting to ask questions. On a WebmasterWorld thread, tedster says that "A legitimate subdomain today often gets treated as something of a hybrid between a totally different domain and a part of the main domain."

On the other hand, there's a DigitalPoint Forums thread that disputes the weak relationship:

I've actually learned first hand that Google started treating subdomains as directories (happened months ago). I had some websites on subdomains where the main domain had 0 links. The websites were doing well until one day when they fell drastically. I then started to build links to the main domain and within 2 months the subdomains were also stronger than ever. The stronger the domain is - the stronger the subdomain is.

That said, there's confusion yet again.

Forum discussion continues at WebmasterWorld and DigitalPoint Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 31, 2025

Oct 31, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google & Microsoft Earnings, Query Group Report, Disney Sitelink Hack, Reviews Disappearing & Ranking Volatility

Oct 31, 2025 - 8:01 am
Google Ads

Google: Google Ads Not Going Away With AI Mode As The Future

Oct 31, 2025 - 7:51 am
Google Ads

Cross Campaign Metrics In Google Ads Overview Tab

Oct 31, 2025 - 7:41 am
Google Search Engine Optimization

Google Merchant Center Promotions Adds Download Option

Oct 31, 2025 - 7:31 am
Google Search Engine Optimization

Google's Robby Stein On SEO For AI Mode & AI Overviews

Oct 31, 2025 - 7:21 am
 
Previous Story: Google Malware Warnings Can Be Removed In 24 Hours