Google's New Dynamic Quality Score Now Live

Sep 16, 2008 - 7:59 am 2 by
Filed Under Google Ads

Google announced last night that the real time quality score algorithm would be live within days. Many are now reporting that they are seeing it live in their campaigns. I personally logged into a few of my accounts and noticed it was live for me also. Here is a screen shot:

AdWords New Quality Score

Last week, we complained that advertisers were sick of waiting and they want to know how they would be impacted by this. Back then, only a few were included in the new quality score test. We posted test screen captures of those who saw this live in their accounts. But now it is live and there is mix reaction.

We have discussion at WebmasterWorld, Search Engine Watch Forums, HighRankings Forum and DigitalPoint Forums. The reaction is very mix, here are some select quotes:

I'm 100% sure it's live in my account and it's ugly.

I bet this causes Google to lose money, not make more money. People are really getting fed up with all this quality score BS and lack of transparency.

I bid on my own @#$@!#$@ brand/site name and my quality score is Poor. Whatever google!

It seems to me to be a dilution of the QS as it allows more ads to be shown.. The previous non dynamic thing was a take it or leave it kind of a thing.. This allows more options for Google to use up ad inventory.

I'm seeing the new QS now on my accounts. No more MinBids, or inactive keywords, just an "estimated bid to show on first page". So far there are no surprises, all my ads are running as expected and ad ranks are unchanged. Pretty much transparent so far. Will continue to monitor.

Let's run a poll, please let me know if you are doing better or worse overall with this new quality score in place.

Forum discussion at WebmasterWorld, Search Engine Watch Forums, HighRankings Forum and DigitalPoint Forums.


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