Real Search Engine Optimization Experts are Invisible

Oct 21, 2008 - 8:12 am 6 by

A High Rankings Forum member questions the actions of current SEOs and wonders if the real SEO "doers" are actually working behind closed doors. He says that the SEOs who consistently tell secrets are putting themselves in danger -- the more secrets revealed, the less likely it will be for them to get clients since new "SEOs" who absorb that knowledge claim themselves to be experts and snatch up those who need SEO services. There's also the possibility of SEO secrets becoming useless over time (think: Give It Up at SMX).

I'm not sure that all SEO experts are really in hiding. Sure, I've seen a ridiculous amount of quacks claiming to be SEO geniuses probably because they've read someone's SEO guide once or twice and think they know it all. But there's no secret sauce, as many people say, and SEO isn't so much about knowledge but about application, a concept that many SEOs know quite well. SEO is also a forever-changing methodology; you'll never stop learning -- there are always new ideas and thoughts that may need to be integrated into your mindset.

Most SEO experts who claim themselves to be experts are probably fooling themselves. You can never be an "expert" in this field -- or at least, it shouldn't be a self-designation. (Other people will know if you're an expert, and if you deny it, then you probably are an expert after all.)

At the end of the day, there may be some truth to the invisibility claim (for example, I may not know all of the SEOs out there who are great at what they do), but there are just as many prominent SEOs who are also experts.

Forum discussion continues at High Rankings Forum.

This post was pre-written and scheduled for publication on October 21, 2008.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Is a Great Design A Sure-Shot Way for Links?