Yahoo Improves Publisher Network Relevancy

Oct 13, 2008 - 5:58 am 0 by

Yahoo has said they have improved the relevancy of their ads in the content network, or as you know it - the Yahoo Publisher Network.

Yahoo's official forum representative, YahooPete, posted threads at WebmasterWorld, DigitalPoint Forums and Search Engine Watch Forums with the details.

In short, not only does Yahoo look at the content on the page, but also tailors the ad to the specific user viewing the page. I'll quote Yahoo on this:

The new technology not only attempts to understand what the content is on a page, but also, who is viewing it, which helps you get your ad in front of the right customer. Content Match now combines a better understanding of web page and ad content with insights from users’ geographic and behavioral profiles.

This leads to a higher click through rate and hopefully more conversions for advertisers participating in the content network.

Yahoo ends off with this reminder, when using content match:

  • Create Content Match-only campaigns to manage bids and budgets separately from Sponsored Search.
  • See how much you can afford. If you add a Content Match campaign, you may need to adjust your spending limits accordingly.
  • Write specific ads and have targeted keywords for your Content Match ads, so that the ads appear only in the type of content where you want them.

Forum discussion at WebmasterWorld, DigitalPoint Forums and Search Engine Watch Forums.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Favicon Documentation Adds Rel Attribute Value Definitions

Apr 25, 2024 - 7:31 am
Google Ads

Google Ads API Version 16.1 Now Available

Apr 25, 2024 - 7:21 am
Google Search Engine Optimization

Google: Splitting & Merging Sites Takes Longer Than Normal Site Migrations

Apr 25, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: April 24, 2024

Apr 24, 2024 - 4:00 pm
Google Search Engine Optimization

Google: We Won't Change The 301 Redirect Signals For Ranking & SEO

Apr 24, 2024 - 7:51 am

Google Image Search Tests Tablet Like Design Interface

Apr 24, 2024 - 7:41 am
Previous Story: On Columbus Day, Google Remembers Paddington Bear's 50th Birthday