The Possible Google Penalties Associated With Bad 301 Redirects

Aug 5, 2008 - 9:59 am 5 by
Filed Under Misc Google

In a WebmasterWorld thread, the effects of 301 redirects are discussed. Can you be penalized?

Apparently, the answer is yes. Tedster notes that a number of webmasters, when they discovered the potential of 301 redirects, "started throwing [them] around like confetti." The penalties were harsh and now he advises against using it.

How bad are the penalties? Tedster says that they can be so bad that your domain could lose trust in Google's eyes -- forever. He does acknowledge that reinclusion requests can be filed in the event of mistakes.

What about using 404s instead? Tedster advises against that:

It would be a sign of good faith, I'd say, to abandon attempts to hold on to any link juice the previous domain tried to transfer and let the new domain stand on its own.

Forum discussion continues at WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 17, 2024

Apr 17, 2024 - 4:00 pm
Google Updates

Deepening Google Core Ranking Volatility Hits Yesterday & Today

Apr 17, 2024 - 8:01 am
Google Maps

Google Maps No Longer Will Support Draft Reviews

Apr 17, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Console Adds Unused Ownership Tokens

Apr 17, 2024 - 7:41 am
Google Ads

New Google Ads AI Generated Image Tool For Demand Gen Campaigns

Apr 17, 2024 - 7:31 am

Google Tests Horizontal Lines For Sitelinks & People Also Ask

Apr 17, 2024 - 7:21 am
Previous Story: Larry Page of Google's Private Home Shown on Google Street Views