Google Analytics Switch Data Processing Times or Reporting Errors?

Jul 17, 2008 - 8:18 am 0 by
Filed Under Web Analytics

Over the course of a month or two, many Google Analytics users began distrusting the reports provided in Google Analytics. We now have more reports, this time via Search Engine Roundtable Forums of Google Analytics not reporting accurate numbers.

I noticed yesterday's reports for this site was down about 20%. I immediately thought, give it a day and see if the numbers are higher tomorrow. They were. The numbers reported for Tuesday on Wednesday, was at normal levels when I looked today, Thursday. So I thought, maybe Google Analytics changed the time they are processing these reports (i.e. pulling in less data because they are running the reports earlier).

For example, let's say, Google Analytics typically runs the reports at 3am every morning. If Google Analytics pushed the report runs to 10pm every night, then you will be missing out on 2 hours of traffic, from the previous day. That means, you would have to wait a two-day period to see your full traffic data for the previous day. Hope I explained that well.

In any event, I am also hearing these reports outside of the forums - so this seems fairly widespread. Is this an bug or a feature - now that is the question.

Forum discussion at Search Engine Roundtable Forums.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 21, 2024

May 21, 2024 - 10:00 am
Google Search Engine Optimization

PSA: Site Reputation Abuse Policy Also Applies To Google Discover

May 21, 2024 - 7:51 am

Google's Sundar Pichai On AI Overviews Killing Web, Smaller Publishers & Search Console Data

May 21, 2024 - 7:41 am

Google Adds Visuals To About Source Knowledge Panels

May 21, 2024 - 7:31 am

Google AI Overviews Colors Do Not Indicate Confidence Of Response

May 21, 2024 - 7:21 am

Google Rolling Out More Graphical & Richer Search Results

May 21, 2024 - 7:11 am
Previous Story: Official YouTube Support Comes to Google Groups