Google AdSense Earnings Take a Plunge on July 4th Weekend

Jul 7, 2008 - 9:15 am 3 by
Filed Under Google AdSense

The holiday weekend has come and gone, and most people have taken vacations with their families. The last thing many people do is sit at their computer and make purchases or surf the web.

As every addicted Google AdSense publisher (or AdWords advertiser) can tell you, visits and clicks go down substantially during this period. With a three (and for some, four) day weekend in the US, this was definitely the case. A WebmasterWorld forums member explains that his visits were down 35-40%. One other one said that his eCPM for the month of July was absolutely horrible -- but then again, we're only in week one of the month and the holiday is behind us now.

On the other hand, a few people didn't see a drop in traffic at all. They saw stability, which is a little rarer. Then again, they might have the right type of content to attract the weekend/holiday crowd.

On average, though, there were more observed drops in traffic and clicks.

How did you fare?

Forum discussion continues at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 15, 2025

Sep 15, 2025 - 10:00 am
Google Search Engine Optimization

Google Search Console Reporting Change Since 100 Results Broke

Sep 15, 2025 - 7:51 am
Bing Search

Bing Places Update Coming Soon: Navigation, Experience & More

Sep 15, 2025 - 7:41 am
Google Search Engine Optimization

PSA: Most Third Party Google Search Tracking Tools Are Broken

Sep 15, 2025 - 7:31 am
Search Engine Optimization

Structured Data Does Not Help With Visibility In AI Search

Sep 15, 2025 - 7:21 am
Google News

FTC Investigating Google Over Ad Pricing & Terms On Websites

Sep 15, 2025 - 7:11 am
 
Previous Story: The Impact of Punctuation in Keywords on Google Results