The holiday weekend has come and gone, and most people have taken vacations with their families. The last thing many people do is sit at their computer and make purchases or surf the web.
As every addicted Google AdSense publisher (or AdWords advertiser) can tell you, visits and clicks go down substantially during this period. With a three (and for some, four) day weekend in the US, this was definitely the case. A WebmasterWorld forums member explains that his visits were down 35-40%. One other one said that his eCPM for the month of July was absolutely horrible -- but then again, we're only in week one of the month and the holiday is behind us now.
On the other hand, a few people didn't see a drop in traffic at all. They saw stability, which is a little rarer. Then again, they might have the right type of content to attract the weekend/holiday crowd.
On average, though, there were more observed drops in traffic and clicks.
How did you fare?
Forum discussion continues at WebmasterWorld.