Google AdSense Earnings Take a Plunge on July 4th Weekend

Jul 7, 2008 - 9:15 am 3 by
Filed Under Google AdSense

The holiday weekend has come and gone, and most people have taken vacations with their families. The last thing many people do is sit at their computer and make purchases or surf the web.

As every addicted Google AdSense publisher (or AdWords advertiser) can tell you, visits and clicks go down substantially during this period. With a three (and for some, four) day weekend in the US, this was definitely the case. A WebmasterWorld forums member explains that his visits were down 35-40%. One other one said that his eCPM for the month of July was absolutely horrible -- but then again, we're only in week one of the month and the holiday is behind us now.

On the other hand, a few people didn't see a drop in traffic at all. They saw stability, which is a little rarer. Then again, they might have the right type of content to attract the weekend/holiday crowd.

On average, though, there were more observed drops in traffic and clicks.

How did you fare?

Forum discussion continues at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 18, 2025

Jul 18, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June Core Update Done, Local Ranking Update, AI Mode Updates & AI Calling Businesses

Jul 18, 2025 - 8:01 am
Google Maps

New Google Business Profile Check Edit Status

Jul 18, 2025 - 7:51 am
Google Search Engine Optimization

Google: Login Service Pages Are Hard To Rank In Search

Jul 18, 2025 - 7:41 am
Google

Google AI Overviews For Movie Queries

Jul 18, 2025 - 7:31 am
Google Ads

Google Ads Rolling Out Smart Bidding Exploration To Some Advertisers

Jul 18, 2025 - 7:21 am
Previous Story: The Impact of Punctuation in Keywords on Google Results