Google Prefers Alt Attribute in Images

Jun 25, 2008 - 7:40 am 0 by

If you had to pick between using an Alt attribute in your images versus a Title attribute in your images, I would go with an Alt attribute. The alt attribute is basically "alternate text" for your image, it is used to describe the image. For example, an image tag for a boat might look like this:

<img src="boat.gif" alt="Big Boat">

In a Google Groups thread, Googler, Reid said that Google "concentrates on the information provided in the alt attribute." He did not say that the title attribute is not used, in fact, he said that the title attribute can "complement" the alt attribute. But Reid does make an effort to say that Google "concentrates" on the alt attribute when it comes to pictures.

In addition, Reid links to Using ALT attributes smartly by Matt Cutts at Google Webmaster Central Blog. Here is Matt's video on the ALT attribute:

Forum discussion at Google Groups.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 24, 2025

Oct 24, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Search Volatility, ChatGPT Atlas Browser, Google Ads Turns 25 & More News

Oct 24, 2025 - 8:01 am
Google

Google Confirms Testing AI Generated Snippets But Missing AI Label A Bug

Oct 24, 2025 - 7:51 am
Bing Search

Bing Copilot Answers Animated Response

Oct 24, 2025 - 7:41 am
Google Maps

Google Business Profile With Get Google QR Code Button

Oct 24, 2025 - 7:31 am
Google Maps

Google Business Profiles With Updated Related To Your Search Box

Oct 24, 2025 - 7:21 am
 
Previous Story: Daily Search Forum Recap: June 24, 2008