Google Prefers Alt Attribute in Images

Jun 25, 2008 - 7:40 am 0 by

If you had to pick between using an Alt attribute in your images versus a Title attribute in your images, I would go with an Alt attribute. The alt attribute is basically "alternate text" for your image, it is used to describe the image. For example, an image tag for a boat might look like this:

<img src="boat.gif" alt="Big Boat">

In a Google Groups thread, Googler, Reid said that Google "concentrates on the information provided in the alt attribute." He did not say that the title attribute is not used, in fact, he said that the title attribute can "complement" the alt attribute. But Reid does make an effort to say that Google "concentrates" on the alt attribute when it comes to pictures.

In addition, Reid links to Using ALT attributes smartly by Matt Cutts at Google Webmaster Central Blog. Here is Matt's video on the ALT attribute:

Forum discussion at Google Groups.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google Tests AI Generated Search Snippet Summaries

Sep 16, 2025 - 9:20 pm
Search Forum Recap

Daily Search Forum Recap: September 16, 2025

Sep 16, 2025 - 10:00 am
Google Search Engine Optimization

New (But Old) Google Search Console Achievements

Sep 16, 2025 - 7:51 am
Google Search Engine Optimization

What Is Google Question Fringe Score

Sep 16, 2025 - 7:41 am
Bing Ads

Bing Image Search With Ads Mixed Into The Organic Results

Sep 16, 2025 - 7:31 am
Bing Search

Bing Testing Sticky Search Bar Header

Sep 16, 2025 - 7:21 am
 
Previous Story: Daily Search Forum Recap: June 24, 2008