Google AdWords Insertion Tag List

Jun 18, 2008 • 7:36 am | comments (2) by | Filed Under Google Ads (AdWords)

Most Google AdWords advertisers are aware of dynamic keyword insertion (also, good info here), which is a way to dynamically insert the searcher's keyword phrase in your ad copy. But there are other insertion tags available to advertisers, outside of the keyword tag.

A Google Groups thread lists the five available Google AdWords insertion tags for everyone, in one place. Here they are:

  • {ifsearch:search}
  • {ifcontent:content}
  • {placement}
  • {creative}
  • {keyword}

Each is fairly self-explanatory for any of you who are at the level of using them. I just thought I would create a page that lists all the currently available insertion tags that can be used in Google AdWords.

Forum discussion at Google Groups.

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