Google has updated two help documents, the aggregator unit and supplier unit documentation to include support for "things to do" queries. Things to do is not new in Google Search, but Google has just added them to the aggregator unit and supplier unit help documentation.
Google posted about this over here and wrote they "Updated the aggregator unit and supplier unit documentation to include support for "things to do" queries." They did this because "The aggregator unit and supplier unit now support "things to do" queries," the search company wrote.
If you look at each of the aggregator unit and supplier unit help documents, you will see "things to do" spread out through the content in those help docs.
These units are EEA, European Economic Area features, Google wrote:
- Aggregator unit: People in European Economic Area (EEA) countries who are searching for things like "hotels near me" may notice that the experience has changed. These experiences include the aggregator units and supplier units. This page explains how the aggregator unit works and how businesses that serve users in EEA can express interest in the aggregator unit.
- Supplier unit: People in European Economic Area (EEA) countries who are searching for things like "hotels near me" may notice that the experience has changed. These experiences include the aggregator units and supplier units. This page explains how the supplier unit works and how businesses that serve users in the EEA can participate in the supplier unit.
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