Google Changes The Definition of a Doorway Page

Jun 2, 2008 • 7:28 am | comments (10) by twitter Google+ | Filed Under Google Search Engine Optimization

Beu posted a Search Engine Watch Forums thread after noticing that Google has changed the definition they used for what a doorway page is.

On the Google Page, it now reads:

Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination.

Whether deployed across many domains or established within one domain, doorway pages tend to frustrate users, and are in violation of our webmaster guidelines.

The cached version still has the old version:

Doorway pages are pages specifically made for search engines. Doorway pages contain many links - often several hundred - that are of little to no use to the visitor, and do not contain valuable content. HTML sitemaps are a valuable resource for your visitors, but ensure that these pages of links are easy for your visitors to navigate. If you have a number of links to include, consider organizing them into categories or into multiple pages. But in doing so, ensure that they are intended for visitors to navigate the sections of your site, and not simply for search engines.

Key sentences, words and adjectives have been removed and replaced by more generic terms. Google seems to have re-written it to discuss less of the technical nature of the page and more of the desired outcome of such a page.

In any event, all SEOs should know about the change.

Forum discussion at Search Engine Watch Forums and Sphinn.

Previous story: Can I Be Penalized if I Have Too Many Links on My Homepage?
blog comments powered by Disqus