Are Internal Links Weighted the Same as External Links by Google?

May 8, 2008 - 9:22 am 1 by

A WebmasterWorld member notes that when he does a link: query for a specific domain, it shows only internal links and not external links -- but it depends on the size of the domain. This behavior is only observed on very large sites versus smaller ones. How come that's the case? Is there an issue of how this data is being gathered and is there extra weight being placed on these links?

Tedster believes that this isn't the case. He says that internal links pass PR around the site but that the internal linking structure is not weighted as heavily as external links:

Internal links do have anchor text influence, and they do pass PR around the site. But I'd say they are not treated "exactly" same as external links. How exactly their treatment differs is a bit of a Google secret, and it also seems to shift around a bit. For example, I'd say many internal links get a lot less individual weight than a single external backlink would, especially if they are in the page template (menus and footer links.)

On that note, some internal links can be more valuable than external links depending on PageRank, popularity, traffic, and more. Your PR5 homepage internal link will probably be a lot more valuable than a PR0 external link from a link farm. Do you agree?

Forum discussion continues at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 17, 2024

May 17, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More

May 17, 2024 - 8:01 am
Google Search Engine Optimization

Remove Your Content From Google's AI Overviews

May 17, 2024 - 7:51 am
Google Ads

Google Ads AI Summaries Live For Some Advertisers

May 17, 2024 - 7:41 am
Google Maps

Order with Google For Food Delivery Going Away End Of June

May 17, 2024 - 7:31 am
Google Search Engine Optimization

Two New Googlebots: GoogleOther-Image & GoogleOther-Video

May 17, 2024 - 7:21 am
Previous Story: How Do You Get Your Images Out Of Google's SafeSearch Filter?