Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- How Do You Get Less Search Traffic?
A Webmaster Talk forums member is trying to reduce the amount of search traffic he's getting. Allow me to explain. Basically, he's looking to even out his traffic because other sources are yielding overall traffic success. Search alone hasn't been cutting it. What can be done to reduce the emphasis on getting traffic through search engines? The usual: link building, tools and services, community involvement, a forum, a newsletter, advertising, word of mouth, and contests.
- Yahoo Adds Slurp 3.0, Reminds Me Of Peanut Butter Memo
WebmasterWorld members report that Yahoo has announced its new crawler, Slurp 3.0. Now, when you analyze your weblogs, you'll be seeing Slurp 3.0, though it recognizes the same user-agent and robots.txt as before. More importantly, they are invalidating all other Yahoo Slurp IP addresses and using brand new ones for this update. IP-based rules will need to be changed. Search Engine Land provides more information, where Barry writes that the new IP addresses will still
- Google AdWords Picks Most Expensive Keyword From Most Expensive Campaign
A WebmasterWorld member is having difficulty understanding how and why she's seeing an overlap of broad match terms within her campaigns overall. She explains that broad match is "kick[ing] in for a more generic term, when the specific term is included in another campaign/ad group, at the same bid price." Why is this happening? It looks like broad match is confusing advertisers in a big way. As moderator skibum points out, the ad that gives
- When Talking SEO, Be On The Same Page
A High Rankings Forum thread is a perfect example of how people can misinterpret SEO terms. In this particular case, because a site has lost its rankings, an individual is looking to build a "link farm." Well, sort of. A "link farm," he says, is how he builds reciprocal yet relevant links. (A real "link farm" is frowned upon by Google.) If you ask me, that doesn't sound like a link farm. But there's a
- Yahoo Search Stops Grouping Results From Same Domain?
A HighRankings Forum thread asks when did Yahoo stop grouping search results from the same domain together? We reported on an issue with Google not grouping certain results a few weeks ago, but it is rare to see Google not group results in many cases. But Yahoo doesn't seem to be grouping any results from the same domain together, at least not today. For example, a search on george bush at Yahoo shows three results
- Google AdSense Adds "Choose Units" Reporting Option
I am not a huge report guy on Google AdSense, but according to a WebmasterWorld thread, Google has added a new filter option on their advanced reports. You can now filter the reports by unit type. If you want to see how much money you are making from "ad units" versus "link units," you can now easily do that via the "Choose Units" option in the Google AdSense advanced reports section. Here is a screen
- Microsoft Live Search April 2008 Update?
There is some recent additional chatter in the WebmasterWorld thread, that was discussing the Live Search March Update, from late March. It appears from the chatter that Microsoft is either still working out the kinks in the past update or rolling out a new update. We have two forum posts that suggest this behavior: "Anyone else see the update rolled back?" No I see a shake up going on right now I think I have
- Google Local Business Center Allows Free Form Categories Now
You can now enter any category that you feel is best for your company in the category section of your Google Local Business Center listing. In the past, you had to select a specific category that was in Google's database. Now, if the business category is not listed in the database, no worries - you can still enter it. For example, "web software" is not an available Google Business Local category. But I added it
Other Great Search Forum Threads:
- Drop in organic results after Base feed expired, DigitalPoint Forums
- Google enlists video ID tools to combat child porn, DigitalPoint Forums
- No.3 in every Google tld except our own - .co.uk, WebmasterWorld
- Optimisation tip of the week #6, Google Groups
- The Ultimate Link and Traffic Building Guide, Webmaster Talk