A Webmaster Talk forums member is trying to reduce the amount of search traffic he's getting.
Allow me to explain. Basically, he's looking to even out his traffic because other sources are yielding overall traffic success. Search alone hasn't been cutting it.
What can be done to reduce the emphasis on getting traffic through search engines? The usual: link building, tools and services, community involvement, a forum, a newsletter, advertising, word of mouth, and contests.
Or you can go the extreme measure and disallow search spiders by updating your robots.txt. Still, some search traffic would be nice, right?!
The idea here is a good one. Don't put all your eggs in one basket. Focus on getting traffic from a variety of sources.
Forum discussion continues at Webmaster Talk.