I was doing some searches this morning and I spotted a new type of Google AdWords video ad. For example, a search on cell phones returns a video ad for BlackBerry. Here are screen captures:
(1) The search results page:
(2) Zoom in on the ad on the right side of the page:
(3) Click watch demonstration:
(4) After the video is done playing, you can click on an in ad link to the advertiser's landing page:
Other searches that seem to work include smart phones. Here is the ad, again for BlackBerry, but this time it says "watch/hide commercial."
So, clearly, BlackBerry is testing out the AdWords video ads. Wonder if we can spot any other advertisers?
FYI, what triggered me looking was the Yahoo video ads post from this morning.
Forum discussion at Search Engine Roundtable Forums.
Update: Just tried a search on phones and it showed a commercial in the top sponsored ads for AT&T Wireless:
More discussion at Techmeme.