Trick Google into Placing Video Icon Image Near Your Search Listings?

Feb 22, 2008 • 6:44 am | comments (7) by twitter Google+ | Filed Under Google Search Engine Optimization
 

I am very confused by a search result at Google Netherlands. Stay with me now, and search for internet publishing at Google.nl. What comes up in the second result for me is www.publiceren.net, which looks to be a video result. Here is a picture:

Fake Google Video Result?

See that result? It shows "5 sec" and shows a picture of an apparent movie. Clicking on the blue hyper link text takes you directly to the site, clicking on the movie thumbnail image takes you through a redirect, but ultimately to the home page of the site. The redirect is: http://www.google.nl/url?q=http://www.publiceren.net/&sa=X&oi=video_result&resnum=2&ct=thumbnail&usg=AFQjCNHW7tz4JI8TpJDlk0gBhsENusbc8w

It appears Google thinks there is a video result on that site. It is using the Google Universal Search interface and seems to mistakenly think there is a video result.

So this site must be getting some great exposure by being at the number two spot but with a thumbnail image making it stand out.

Which leads me to ask. Is there a way to trick Google into doing this on any site?

To see true video results in Google search, search on star wars kids and you will notice if you click on the result, it takes you to YouTube.

How did this site manage to pull this off? Did they use video site maps? Did they bait and switch the page by pulling off videos? Did Google just misclassify the site some how?

Forum discussion at DigitalPoint Forums.

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