Microsoft adCenter's Dynamic Keyword Feature Broken: Work Arounds?

Feb 21, 2008 • 7:23 am | comments (0) by | Filed Under Microsoft Bing Ads (formerly adCenter)

Microsoft adCenter has allowed dynamic keyword insertion pretty much since they officially launched the program. But for a while now, the keyword insertion feature has not been working properly.

A WebmasterWorld thread asks if the feature has been fixed yet. The answer is no.

adCenterRep, the official Microsoft representative, confirmed the fix is not yet available:

I understand the importance of having the {keyword:default} working correctly and we are still investigating into this.

adCenterRep offers some "work arounds" for this issue:

  • Not to use {param1} as a destination U if using {keyword:default} in ad titles
  • Use static ad titles
  • Use the same syntax for the dynamic insertions throughout the ad (for example, use {param1:default})

I guess don't use dynamic keyword insertion if you are using Microsoft adCenter.

Forum discussion at WebmasterWorld.

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