Google PageRank: It Means Nothing!

Feb 7, 2008 • 9:02 am | comments (28) by | Filed Under Google Search Engine Optimization

While everyone continues to stress about Google PageRank (and I, too, am one of those types at times... some people make fun of me often), it's rather easy to give up and hand it to Google for impacting your site rankings.

But guess what? A High Rankings Forum member mentions that his site went from a PR5 to a PR0. And the traffic went up, not down!

The point is that PageRank is overrated. We reported the same thing in November and nothing has changed for the worse.

I just don't get PageRank Obsession. Unless you sell PageRank (in the form of text links), what your PR is simply doesn't matter. PR is simply a means to an end. Focussing on the ends makes more sense.

In a way, I wish Larry Page would get it. The toolbar needs to go away!

Forum discussion continues at High Rankings Forum.

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