Google PageRank: It Means Nothing!

Feb 7, 2008 - 9:02 am 28 by

While everyone continues to stress about Google PageRank (and I, too, am one of those types at times... some people make fun of me often), it's rather easy to give up and hand it to Google for impacting your site rankings.

But guess what? A High Rankings Forum member mentions that his site went from a PR5 to a PR0. And the traffic went up, not down!

The point is that PageRank is overrated. We reported the same thing in November and nothing has changed for the worse.

I just don't get PageRank Obsession. Unless you sell PageRank (in the form of text links), what your PR is simply doesn't matter. PR is simply a means to an end. Focussing on the ends makes more sense.

In a way, I wish Larry Page would get it. The toolbar needs to go away!

Forum discussion continues at High Rankings Forum.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

New (But Old) Google Search Console Achievements

Sep 16, 2025 - 7:51 am
Google Search Engine Optimization

What Is Google Question Fringe Score

Sep 16, 2025 - 7:41 am
Bing Ads

Bing Image Search With Ads Mixed Into The Organic Results

Sep 16, 2025 - 7:31 am
Bing Search

Bing Testing Sticky Search Bar Header

Sep 16, 2025 - 7:21 am
Google News

Rolling Stone Publisher (Penske) Sued Google Over AI Overviews

Sep 16, 2025 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: September 15, 2025

Sep 15, 2025 - 10:00 am
 
Previous Story: A Look into a Manual Review by Google