Yahoo Search Marketing Offers New January 2008 Features


YahooPete has informed us all that there are new features in Yahoo Search Marketing. He lists them as follows:

  • Keyword Generator that allows you to add keywords to existing ad groups
  • Campaign Tune-Up Alerts (only available in the US at the moment)
  • Conversion Based Ad-Optimization
  • You can now exclude up to 250 keywords.

Additional information can be found on the Yahoo Search Marketing Blog.

Good stuff. Things are getting better, though there's a bit of concern that the negative keyword amount should be unlimited and that "shady" search partners should be excluded completely.

Forum discussion continues at WebmasterWorld, Search Engine Watch Forums, and DigitalPoint Forums.

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