YahooPete has informed us all that there are new features in Yahoo Search Marketing. He lists them as follows:
- Keyword Generator that allows you to add keywords to existing ad groups
- Campaign Tune-Up Alerts (only available in the US at the moment)
- Conversion Based Ad-Optimization
- You can now exclude up to 250 keywords.
Additional information can be found on the Yahoo Search Marketing Blog.
Good stuff. Things are getting better, though there's a bit of concern that the negative keyword amount should be unlimited and that "shady" search partners should be excluded completely.