Don't Let Your New Domain Hurt Your SEO

Jan 15, 2008 - 9:31 am 4 by

Some webmasters don't understand the value of SEO. How many times have you gone to a website and seen a notification saying "This website address has changed. Please update your bookmarks." Why not implement a 301 redirect instead?

The issue is that you should implement a 301 redirect. Otherwise, if both sites rank (as in this case), your redirected site might outrank the site with all the content. In this particular user's case, an .edu site is outranking a .com. Chances are, the .com was also below the fold and the .edu wasn't. You certainly don't want to do it that way.

When you create a new site, 301 redirect the old site. Don't assume that users care to change their bookmarks. It's not good for search engines, and a lot of users don't rely on the "please change your bookmarks" request because they trust that the redirected page will be there all the time. Just eliminate the guesswork and go with the 301.

Forum discussion continues at High Rankings Forum.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 7, 2025

Nov 7, 2025 - 10:01 am
Search Video Recaps

Search News Buzz Video Recap: Google Drops Search Features, Tests AI Mode Responses, Ad Click Trickery & More

Nov 7, 2025 - 8:01 am
Google Ads

New Google Merchant Center Preferred Audience Targeting For Promotions

Nov 7, 2025 - 7:51 am
Google Ads

Google Performance Max Gains Waze Ads & Channel Performance Reporting

Nov 7, 2025 - 7:41 am
Google

Google Finance Gets Live Audio, Instant Transcripts & AI Insights

Nov 7, 2025 - 7:31 am
Google Ads

Google Merchant Center Adds Creative Content Section

Nov 7, 2025 - 7:21 am
 
Previous Story: Is the SEO Shop Losing its Value?