Don't Let Your New Domain Hurt Your SEO

Jan 15, 2008 - 9:31 am 4 by

Some webmasters don't understand the value of SEO. How many times have you gone to a website and seen a notification saying "This website address has changed. Please update your bookmarks." Why not implement a 301 redirect instead?

The issue is that you should implement a 301 redirect. Otherwise, if both sites rank (as in this case), your redirected site might outrank the site with all the content. In this particular user's case, an .edu site is outranking a .com. Chances are, the .com was also below the fold and the .edu wasn't. You certainly don't want to do it that way.

When you create a new site, 301 redirect the old site. Don't assume that users care to change their bookmarks. It's not good for search engines, and a lot of users don't rely on the "please change your bookmarks" request because they trust that the redirected page will be there all the time. Just eliminate the guesswork and go with the 301.

Forum discussion continues at High Rankings Forum.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google December 2025 Core Update Has Finished Rolling Out

Dec 29, 2025 - 2:10 pm
Search News

The Industry Mourns The Loss Of Andy Drinkwater - Experience & Friendly SEO

Dec 29, 2025 - 12:15 pm
Search Forum Recap

Daily Search Forum Recap: December 29, 2025

Dec 29, 2025 - 10:00 am
Google Search Engine Optimization

Google's John Mueller Quotes Some SEO Content - Digital Mulch

Dec 29, 2025 - 7:51 am
Bing Ads

Microsoft Advertising Adds Custom Columns For Advanced Reporting

Dec 29, 2025 - 7:41 am
Google

Google AI Overviews Tests Speaker Play Button In US

Dec 29, 2025 - 7:31 am
 
Previous Story: Is the SEO Shop Losing its Value?