Traffic Power is the name of an SEO company that most SEOs probably still remember. They sued Aaron Wall of SEO Book for writing about their SEO practices. You can see the details of that civil lawsuit over here.
Well, Traffic Power is back in the news. SEO Company CEO Arrested, Jailed: Accused of Foreclosure Scam from Search Engine Watch reports that Traffic Power's CEO, Matt Marlon, was accused of a major foreclosure scam in Las Vegas. The KVBC News reports Marlon was "accused of preying on those who were about to lose their homes."
At least sixty valley homeowners thought Marlon could help them. He offered to save them from foreclosure. "He would locate victims by doing a search of the public records on the Recorder's Office (website) for notice of default that are recorded then contact the victims saying he was interested in purchasing your home," Ellsworth explains.
"He'd come to the house with a notary in tow," Ellsworth continues. "He'd give them documents saying he'd take care of everything. Take care of the payment, take care of paying off the mortgage and I'll pay you some cash too. He'd have them sign a contract of sale."
The Aaron Wall vs. Traffic Power lawsuit was actually a beautiful thing. The SEO/SEM community go together and backed Aaron with their support including money, links, advice and guidance. Even more, Matt Cutts of Google went above and beyond and helped Aaron Wall by officially confirming Traffic Power was banned by Google, something Google never did until that date. So the whole process, although very problematic for Aaron, helped the SEO industry grow tremendously. Finally in April 2006, the Traffic Power vs. Aaron Wall case was dismissed.
Now Traffic Power's CEO is behind bars. The Secretary of State's Securities Division asks if you recognize Matt Marlon as the person who tried to buy your house or you thought bought your house, call them at 702-486-2440.
Forum discussion at Search Engine Watch Forums.