Every day, Danny and I always make a note to each other about how busy the search marketing industry will be today from a news and forum posts perspective. We finally bit the bullet and designed a Facebook application that shares our thoughts on that with you. The facebook application can be reached at Search News for Facebook and added to your profile.
Right now, it is fairly cold. The news is slow, the forums are fairly slow, so I set it at cold. It can get as hot as Sizzling or as cold as Freezing! Danny and I hope to update the temperature at least every work-day morning, to let you know how crazy we feel the day will be. If things change throughout the day that warrant a change to the temperature, we will update the temperature on the application.