Search Forum Recap: December 19, 2007

Dec 19, 2007 - 5:00 pm 0 by

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

  • Microsoft adCenter Launches Affiliate Program
    Interested on getting some cash? Well, you may be able to with the new MSN adCenter Affiliate Program. For every advertiser you refer to adCenter, you'll get a percentage of their signups. Cool. It may help others too, as some forum members point out. The only concern is the domain name and marketing behind the product. It really hasn't gained momentum and there's not much of a marketing push behind the initiative. Interesting, I stumbled
  • Google Cache Temporarily Goes Down
    You've gotta love being too dependent on a good thing. But when it goes down, boom -- the unfortunate occurs and you notice. Earlier, a bunch of folks looking at the Google Cache couldn't find what they were looking for and received the following result: Your search - cache:http://www.##############.html - did not match any documents. It looks like there was an early morning hiccup online as many forum folks noticed. But it's back now! Forum
  • MSN Search Returns Google AdWords Listings in Natural Search Results
    Wow, talk about strange issues with MSN Live. I just performed a search on and the 3rd and 4th results were Google AdWords ads as pictured below: Actually, I'm not the one to have discovered this. Michael Dorausch spotted it at the Raven SEO blog. Interestingly, this was picked up yesterday and was posted to Sphinn but the problem remains. At least Google removed its raccoon problem in a timely manner. ;) But as
  • Does Google Really Have Better Flight Stats?
    Google has announced that they now provide flight stats right on the search pages. For the latest information on a flight's status, simply search for an airline and flight number, and the first result will tell you whether your flight is on time or delayed as well as the estimated departure and arrival times. This is pretty cool, actually. Let's compare this to other flight status tracking on the other big three search engines. First,
  • How do Businesses Keep Costs Low in a Highly Competitive PPC Market?
    In yesterday's post, I wrote about how you can create profitable campaigns with high CPCs. David Wallace wrote a pertinent post over at Search Engine Guide about the difficulty faced by small businesses to keep their Google AdWords costs down. Ultimately, after much trial and error, he lowered the costs and focused more on long tail keywords. The end result was that the traffic doubled and the average CPC was cut in half. He ends
  • Google Finally Drops RSS Feeds From Google Search Results
    We asked the question a while back, Should Google Display RSS Feeds in Web Search Results and we determined, no. Then GoogleGuy confirmed Google does not want to display most RSS feeds in the Google index. The Google Webmaster Central blog announced Google has taken the RSS feeds out of their index. But first credits for finding this news goes to Sebastian, who spotted via a German Google Webmaster Central blog post. To address these
  • Live Search Link Command Back Offline
    In early November I reported that Microsoft's link command came back to life. But it now seems to be up and down, currently down. The new link command that should work, is the the syntax of But as expected, the more people who find out about this plus sign work around, the more likely Microsoft sees those queries and pulls the command offline. Forum discussion at WebmasterWorld.
  • Yahoo 2007 Holiday Gift: Laptop Case
    Yahoo has begun shipping out their Christmas gifts. One Yahoo Search Marketing advertiser received his gift. CPA Affiliates posted a picture of the gift he received, a nice looking laptop case. You can see a picture of the inside at CPA Affiliates. Google gave out 2GB Memory Cards and some advertisers also got a $100 DonorsChoose card to give to their favorite school. But some special advertisers received a Flip Ultra Video Camera. Love schwag,
  • More Sites Get Google Sitelinks Feature
    Reports are coming from WebmasterWorld and DigitalPoint Forums that more sites are obtaining those much sought after Google Sitelinks. Now that you can get up to 8 Sitelinks for your listing, people simply want them. My web development company now has them, a search for rustybrick returns 4 Sitelinks beneath the main listing. A couple weeks ago, I did not see Sitelinks for my listing (I believe). The search engine roundtable Google search returned Sitelinks
  • Is Google's Supplemental Index Increasing?
    A WebmasterWorld thread has a nice amount of Webmasters noticing an increase in the number of supplemental pages being returned by Google. How does one measure the number of supplemental pages in the Google index for their site when Google hid that information from us? gives 711 pages* gives 104 pages as I know the 104 are indexed and the rest up to 711 are in supplemental index There has always been terrible

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