Effective Viral Videos: What Are Your Criteria?

Nov 27, 2007 • 7:07 am | comments (0) by | Filed Under Web Promotion

The following Microsoft Unified Communications video had mixed results at the Cre8asite Forums. To some, it resonated; to others, it didn't click.

What are your criteria for viral videos? What do you like most? Do you consider this an effective promotion of the service?

Over the weekend, a controversial TechCrunch article was written about viral videos. Some tips: using women for sex appeal, using fake headlines, don't advertise outright, and make the story shocking.

Would you agree that this is effective promotion? What would you add or subtract?

Forum discussion continues at Cre8asite Forums.

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