Search Marketers Love - Hate Relationship with Microsoft adCenter

Nov 20, 2007 - 7:30 am 4 by
Filed Under Bing Ads

A WebmasterWorld thread has a great run down of the frustration many search marketers have to deal with when it comes to advertising with Microsoft adCenter.

The user interface within the advertising console clearly frustrates most search marketers. They say it takes them at least twice as long to manage a campaign in adCenter than it does with Google AdWords or Yahoo Search Marketing. The page to page load times are slow, the features are sometimes found in obscure locations and the campaign management is not as intuitive, according to some SEMs.

But yet, many SEMs love the ROI they see from Microsoft adCenter and Live Search. Some say they have the best ROI because they currently do not have "low quality affiliates" messing with their inventory. Both Google and Yahoo have large publisher networks, which many advertisers find to mess with their conversions and quality. Microsoft has yet to open their publisher network, aka ContentAds, to the public. They are testing the ContentAds program with internal Microsoft sites and selected and trusted publishers. It is because of that, impressions will be lower than at Google and Yahoo, but some SEMs say the quality is much higher.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Flash Intro Pages: Big SEO "No No"