In April, Google announced its plans to acquire DoubleClick and was already faced with some challenges by its competitors. In May, the Federal Trade Commission started looking into those claims.
While Google was confident that this acquisition would "withstand scrutiny," recent reports indicate that it's going to be on hold. One report says that the acquisition is "rejected for now."
And Google is naturally upset about it:
"We are obviously disappointed," said Eric Schmidt, chief executive of Google, in a statement. "We will continue to work with the commission to demonstrate how our proposed acquisition will benefit publishers, advertisers and consumers. We seek to avoid further delays that might put us at a disadvantage in competing fully against Microsoft, Yahoo, AOL and others whose acquisitions in the highly competitive online advertising market have already been approved."
But forum members have calmed down. They hope that Google will not be able to go through with the DoubleClick deal because "google already knows enough about us." Google's size, to some, is "scary."
Forum discussion continues at WebmasterWorld and Cre8asite Forums.
